Scroll for my talks, thoughts, and posts on digital strategy, and a few examples of my work.
Behind the Scenes: Crowdsourcing Marketing Videos, is a recording of my presentation at KA Connect 2016 in which I share the strategy and project details of a 20-video campaign for a content and social media program. The presentation includes an outline of project goals, examples of finished videos, and production details.
This Crowdsourced Video Campaign includes 20 unique videos representing 20 facets of a professional services brand. For each video, I coordinated remotely with local employee-owners to storyboard and direct production logistics; and oversaw the post-production and web optimization for a new website and corresponding social media campaign.
As a volunteer, I have been developing and executing digital promotions for events hosted by design east of La Brea, a 401(c)3 non profit organization based in Los Angeles. Since 2016, a majority of the events have been part of their Making LA Together program, a series of NEA-funded events highlighting work and ideas from designers and architects that improve the city of LA.
In Episode 126: Social Media for the Design Trade on the Convo by Design podcast, I am a featured speaker on a panel discussing the opportunities and advantages for designers in using social media to grow their brand and generate new business opportunities. This episode was recorded live at the West Edge Design Fair in Santa Monica, California.
In Episode 103: Public Relations Gold for the Design Trade on the Convo by Design Podcast, I discuss how social media can augment traditional public relations strategies. This episode was recorded live at the West Edge Design Fair in Santa Monica, California.
In Episode 90: Approaching Your Brand Through a Digital Strategy on the Convo by Design podcast, I’m a speaker on a panel discussing how digital media strategies can help individuals and companies define their brand. This episode was recorded live at the West Edge Design Fair in Santa Monica, California.
One of the design industry’s most respected communications consultant’s invited me to contribute to his article Which Social Media Outlet Should Our Firm Focus On? I am one of several voices in the design industry who contributed to this article.
I developed and produced the commercial interiors industry’s first podcast, Episodes 1 through 36, as part of a multi-faceted digital content program for a professional services firm.
I developed, launched, and published dIAmeter, the blog of IA Interior Architects, a global professional services firm. The site was the company’s first open-sourced CMS site, designed for ease of internal updates and maintenance.